Known Before Needed

Your clients used to call you to ask what rates were doing. Now they ask AI, and AI answers instantly, accurately, and without mentioning your name. A loan officer Alec Hanson knows just got his first referral from ChatGPT — a stranger in another state.

This is the system for being known before the question gets asked. Six channels and the exact cadence for each one: a call every quarter, a text every quarter, a monthly email you wrote yourself, physical mail, a community event every ninety days, and showing up online every day. Plus what breaks if you get the intent wrong, and why the whole thing collapses the moment it starts feeling like a campaign.