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Dino katsiametis

Episode 58: Leads Are For Losers: How To Close 8 Units A Month Without Tech Links

With – Bill & Victoria Clayton

In this episode of The Way, Dino Katsiametis is joined by the father-daughter lending team, Bill and Victoria Clayton. Bill is a 30-year mortgage industry veteran who literally grew up in the business, and Victoria represents the family’s third generation of elite originators.

Despite only being her third full year in loan origination, Victoria is on track averaging a spectacular six to eight closed units every single month. They pull back the curtain on how they dominate their regional footprint through uncompromised face-to-face trust, flawless operational integration, and sophisticated long-term cash flow and debt advisory planning.

Key Discussion Points

  • The Ground-Up Multi-Gen Legacy: Bill details his journey from structural mechanical engineering to mortgage banking, while Victoria shares her sudden COVID-era course correction from vet school to becoming a high-producing third-generation professional.
  • Farming Newer Agent Networks: Victoria outlines her highly successful blueprint for targeting under-served, hungry newer real estate agents by offering to dial their cold leads and standing side-by-side with them at weekend open houses.
  • The In-Person Consultation Mandate: Rejecting generic automated links, Bill reveals why he conducts three-quarters of his planning sessions entirely face-to-face or via Zoom to cultivate bulletproof relationship trust before contracts are ever signed.
  • The Flawless Operational Hand-off: Bill breaks down how he structures his business system alongside his production partner (LP2) once a file lands under contract, ensuring closing disclosures are firmly locked onto the calendar at day one to eliminate late-stage transaction panic.
  • Advanced Debt Advisory Structuring: Bill demonstrates how top-tier mortgage advisors focus on total wealth trajectory, detailing a real-life case study where safely deploying trapped property equity and making strategic investments can fully eliminate a note in four years.

🎥 Episode Timestamps

[00:00:55] – Steven’s raw profile: Why being an introverted, slightly antisocial tech professional makes him a unique fit for sales.

[00:01:57] – Launching a commission-only path with three children under five during the 2005 LA real estate boom.

[00:03:55] – Dino’s millennial pivot: Re-learning first-time homebuyer strategies post-2008 to protect his pipeline long-term.

[00:06:56] – Exposing industry chaos: Why subpar real estate and loan operations generate unnecessary buyer panic.

[00:10:26] – Steve Schuil’s blunt baseline lesson: “Knock on heads, knock on doors, pick one”.

[00:13:20] – The Tony Robbins catalyst: Shifting from a transactional “asker” to an active community “giver”.

[00:17:15] – Bouncing vs. Farming: Shifting from opportunistic market hopping to systemic relationship cultivation.

[00:25:35] – The structural metaphor of sales: Accepting that true trust requires consistent time and interaction.

[00:30:25] – Universal “Resistance”: Dissecting Steven Pressfield’s concept of mental friction and micro-excuses.

[00:36:20] – Stirring the universal pot: The door-closing outbound phone ritual that brings unexpected market rewards.

[00:38:15]Leads Are For Losers: A sneak peek at the 13 essential virtues of a high-trust professional worth hiring.

[00:41:40] – The Million Dollar Challenge: Why Steven relies on two to five miles of daily foot travel to navigate a cold geography.

Books & Resources Mentioned

Secret Service by John DiJulius: Victoria’s premier customer experience text detailing secret predictive Ritz-Carlton tracking systems.



The Power of Who by Bob Beaudine: Mentioned as a foundational strategy tool highlighting the relational networks utilized by elite top performers.


Jiro Dreams of Sushi: The legendary documentary cited by Todd Duncan as the pinnacle reference for flawless methodology and lifetime process mastery.



Connect with Bill & Victoria Clayton


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