Episode 19
With Greg Sher
Mortgage industry veteran Greg Sher joins Dino for a sharp, no-nonsense discussion on AI, market consolidation, and the future of lending. With 25 years of experience as a mortgage executive and founder, Greg pulls back the curtain on what it really takes to thrive in today’s hyper-competitive environment. Tune in now for practical insights and bold predictions about the road ahead.
In this episode of The Way, Dino sits down with Greg Sher, seasoned mortgage executive, broadcaster, and founder of Citizens Lending Group, to discuss how to navigate market shifts, the role of relationships, and the impact of AI. With over 25 years in the industry and a track record that includes successfully integrating 106 employees into NFM Lending, Greg offers a unique perspective on growth and adaptation. His insights blend a broadcaster’s eye for storytelling with a mortgage professional’s focus on relationships and service.
Why This Matters
Greg’s reflections reveal why understanding the changing mortgage landscape is essential. His candid take on AI, consolidation, and shifting market forces provide a practical roadmap for professionals seeking to thrive in a high-stakes environment.
Key Insights from the Episode
The importance of aligning technology with authentic relationships
The challenge of industry consolidation and the future of smaller players
Greg’s journey from broadcaster to industry leader and entrepreneur
Ready to rethink how you lead and grow in the mortgage industry?
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